Ola launches boats in flooded Chennai area

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Do you know what it means to "take the stones they throw at you and use them to build your castle?"

Here's a great example of this.

When Chennai was flooded with incessant rains, people started joking on twitter - they said Ola will launch boat services soon.

And Voila! Ola sensed the opportunity, caught the idea and actually went on with boat service!


Local fishermen and Sports Authorities helped Ola with the numbers of boat owners. The company has provided raincoats and Ola stickers for the boats. The boats are used to transport food and water to people as well as ferry stranded people to safety.

This is also a great example of taking business ideas from social media. Read the Times of India report here.

Whatt an idea, Sirji!!

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